WELCOME TO MY PORTFOLIO

Wilson
Chan

A marketing graduate who loves the joy of helping people by spreading great products and ads that truly resonate.

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Wilson Chan
Skills · Excel (Pivot Table, XLOOKUP) Tableau SQL Python R SPSS Google Analytics Canva CapCut AI
Kobe Bryant

Driven by Curiosity,
Shaped by Experience

Marketing Strategy Consumer Insight Brand

I'm a fresh graduate obsessed with the art of marketing. Not the "selling" part, but the influence it can have.

Growing up, my hero was Kobe Bryant. Beyond the clutch shots, I was moved by what he stood for: the Mamba Mentality. A symbol of relentless self-improvement. Seeing how one person could shape a global community showed me that great brands are more than logos. They are symbols that connect people and inspire change.

That fascination took me from Malaysia, Shanghai, and Hong Kong all the way to London, where I completed my Master's in Marketing at LSE and where I'm now building that kind of influence myself.

3+
Years of marketing experience
2×
Top-tier degrees, both with distinction
4×
Countries lived in: MY · CN · HK · UK
5+
Hobbies keeping life interesting

Education built on
Rigour and Ambition

Postgraduate
London School of Economics and Political Science
MSc in Marketing
Duration
Sep 2024 – Sep 2025
Classification
Distinction
LSE
Undergraduate
Bayes Business School, City St George's, University of London
BSc (Hons) in Business Management
Duration
Sep 2021 – Jun 2024
Classification
First Class Honours
Bayes

Where theory meets
Real Impact

Feb – Apr 2026
London, UK
KIDEA
Event Intern
  • Led all on-site operations for the Haier Horizon product launch, managing 80+ guests including senior leadership and KOLs, while conducting a quality audit in Milan resolving 10+ defects to ensure on-schedule UK delivery.
  • Evaluated OOH media options across 8 London locations with a combined estimated reach of 1M+ impressions, and drafted tailored partnership proposals for Red Bull and 6 venue partners for the Midea Red Sea campaign.
Sep – Nov 2025
Shanghai, China
Charles & Keith
E-commerce & Brand Strategy Intern
  • Contributed to ¥2.54M in revenue and 10,000+ new followers by driving cross-functional execution of the Double 11 Tmall Super Fashion Show, aligning creative strategy with commercial objectives across theme, talent, and content.
  • Applied consumer segmentation across 1.1M records to surface 3 high-impact conversion drivers for Gen Z targeting, with findings contributing to Bain & Company's strategic recommendations.
Apr – Jul 2025
London, UK
KRAOSAN
Pricing Strategy Consulting Intern
  • Developed a go-to-market pricing strategy for 4 product lines across UK and German markets, synthesising WTP analysis, psychological pricing principles, and cost-structure modelling across 96 respondents.
  • Engineered a differentiated price ladder to prevent SKU cannibalisation and secured stakeholder alignment by presenting the pricing rationale directly to the founding team.

Ideas turned into
Tangible Work

Haier Horizon
Event Marketing
Haier Horizon Product Launch
Led all on-site operations for Haier's UK product launch, managing 80+ guests and conducting a quality audit in Milan resolving 10+ defects ahead of the UK launch date.
Read more →
Charles & Keith
E-commerce & Brand
Charles & Keith X Tmall Super Fashion Show
Drove cross-functional execution of the Double 11 campaign on Tmall, contributing to ¥2.54M in revenue and 10,000+ new followers by aligning creative strategy with commercial objectives.
Read more →
KRAOSAN product
Pricing Strategy
KRAOSAN Go-to-Market Pricing
Built a pricing strategy for 4 product lines across UK and German markets using WTP analysis and psychological pricing principles, presented directly to the founding team.
Read more →

Rigorous thinking,
Real findings

What makes me
Wilson

🏀
Basketball
🏸
Badminton
🧗
Bouldering
👔
Fashion
📸
Photography
🎮
Gaming
Let's make something
great together.

Open to marketing roles, creative collaborations, or a brief coffee chat :)