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Wilson Chan
A data-driven marketer turning customer insight into practical brand, e-commerce and campaign decisions.
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A data-driven marketer turning customer insight into practical brand, e-commerce and campaign decisions.
What draws me to marketing is that it begins with people. I enjoy understanding why someone chooses, trusts or remembers one brand over another, then turning those insights into strategies and experiences that genuinely connect with them.
Growing up, Kobe Bryant was my hero, not only because of what he achieved on the court, but because of what the Mamba Mentality represented: discipline, resilience and continuous improvement. Seeing those values inspire people far beyond basketball showed me that a powerful brand is more than a logo or product. It can represent something people believe in and bring communities together.
Having lived in Malaysia, Shanghai, Hong Kong and London, I have also seen how culture shapes the way people respond to the same idea. This curiosity led me to complete an MSc in Marketing at LSE and continues to shape the work I enjoy most: using data and consumer insight to understand real behaviour, then translating what I find into practical recommendations that can make a difference.
Open to marketing roles, creative collaborations, or a brief coffee chat :)
