Event Marketing · Integrated Campaign Delivery
Haier Horizon was a global product launch held at The Queen’s House and Royal Observatory Greenwich for more than 80 guests. The event introduced the refrigerator’s food-preservation technology and connected its product story with Greenwich’s association with time.
The launch combined a product presentation, outdoor exhibition, partnership ceremony, observatory visit and gala dinner. Together, these activities created a consistent brand experience for guests, business partners and industry representatives.
Coordinated check-in, gifting, stage transitions, transport and venue communication across the two Greenwich venues.
Helped identify and resolve finishing and specification issues during the display-unit rebuild in Milan.
Coordinated JCDecaux bookings, artwork delivery and live-site checks for a campaign with 500,000+ projected adult impacts.
Assessed home and lifestyle creators to find three suitable replacements after a confirmed participant withdrew.
From venue preparation and campaign activation to the final launch in Greenwich.
This project taught me that successful event delivery depends on clear communication, careful planning and attention to detail at every stage. Working across display production, outdoor advertising and launch-day operations gave me a better understanding of how different parts of a campaign must remain coordinated. It also strengthened my ability to anticipate issues, work with different stakeholders and maintain quality under time pressure.