Overview
A flagship launch event for Haier's premium UK market entry
As part of KIDEA's event team, I was responsible for the end-to-end on-site execution of the Haier Horizon Collection Product Launch at the Queen's House in London. The event brought together 80+ senior guests including Haier leadership, key opinion leaders, and trade partners, requiring seamless coordination across every touchpoint.
80+
Guests managed including senior Haier leadership and KOLs
10+
Defects identified and resolved during Milan quality audit
1M+
Combined estimated reach assessed across 8 London OOH locations
What I Did
From Milan quality control to London launch day
- End-to-end on-site operations: Managed guest check-in, stage transitions, shuttle runs, and post-event gifting for 80+ attendees on launch day, ensuring a smooth and premium guest experience throughout.
- Milan quality audit: Travelled to Milan to conduct an on-site inspection of the Haier fridge display, resolving 10+ defects across print quality, LED calibration, and structural components to ensure the display arrived UK-ready.
- OOH media landscape analysis: Conducted a vendor assessment across 8 strategic London locations, evaluating a combined estimated reach of 1M+ impressions to support client media planning decisions for the Haier Horizon campaign.
- Midea Red Sea partnership proposals: Drafted customised partnership proposals for Red Bull's General Manager and 6 venue partners in El Gourna, outlining collaboration objectives, event mechanics, and partner responsibilities.
Event Gallery
Behind the scenes of the Haier Horizon launch
Key Takeaway
This project reinforced how brand experience is built in the details. From the precision of a fridge display in Milan to the warmth of a guest's first impression at a London launch, great event marketing is invisible when it works. I learned what it takes to make that happen at scale.
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